Helen Maalouf, Founder and Designer at Helena Rose - 2015

Helen Maalouf, Founder and Designer at Helena Rose - 2015




Stylist and Headwear Designer


Ever since I was young I would get into trouble for cutting up my mother’s leggings, pulling buttons off garments and colouring in my toys. I always had a curious nature when it came to designing and creativity just came naturally. Growing up, I would watch my grandmother sew and this played a huge part in my interest for design. She taught me about fabrics and hand craft and how your imagination and creativity is endless!

I was always so impressed by what she could make with a simple roll of fabric or box of buttons and my passion for designing has not left me since. I knew it was my destiny and that I would follow it to the very end.

In 2010 I successfully graduated from Ultimo Tafe with my Diploma in Applied Fashion Design and Technology. I was one step closer to my dream, I had accomplished what I set out to do and I knew there was no turning back. I looked forward to expanding my creativity, skills and knowledge in Fashion.

I spent a year gaining experience by completing internships with different designers in Sydney such as Alice McCall, Cooper St and Oxford. In my spare time I would make pieces of Clothing and accessories and sell them at markets. In 2011, I decided to start my own label to share my creations. I wanted everyone to appreciate hand craft as much as I do and work towards getting closer to my dream. I started off designing clothing which incidentally led me to styling shoots and designing Headwear.

I now specialise in Wardrobe Styling as well as Made to order and Custom Headwear.