About Helena Rose

Specialising in Floral Design, Headwear and Creative workshops.
With an innovative approach to style, Helena Rose marries clean, classic forms with fresh, feminine modernity and a playful sense of nostalgia. Bold colours, unexpected trims and high-quality materials are the signature elements that define the collection every season.
An inspired designer, Helena Rose has traversed to over twenty countries across the globe as a stylist and has an impressive presence in the pages of international fashion journals such as Jute Magazine and Dreamingless Magazine while simultaneously taking a millinery class with French Milliner Estelle Ramousee, then working under the mentorship of Couture Milliner Maor Zabar in Israel. Following her Applied Fashion Design graduation in 2010, Helena moved from Sydney to Brisbane to explore a different career path to exercise her aptitude for fashion as a headwear designer.
Since then, the offering has steadily evolved to include a range of Floral arrangements and headwear that are created by hand in her Fortitude Valley store. The headpieces, in particular, possess a sculptural beauty while maintaining straightforward wearability–this balance perfected by hand finishes and considered design.
Mercedes Benz Fashion Week 2019 attendees first saw Helena Rose on the runway as a collaboration with designer brand Astille on SS20 collections and designed headwear pieces for Maison Garde SS19 collection.
Visors and combs were introduced with the Spring 2020 collection Le Pétale. Concise, contemporary styles are Brisbane-made in small batches from European materials, adhering to the brand’s belief in both a controlled aesthetic and quality.
Helena Rose bridal headwear pieces and accessories hold stories of memories passed down through generations and elevate any bridal outfit which all come together into classic-elegant designs that remain spirited and refined.