About Helena Rose

Helena Rose is a minimal waste florist specialising in Floral Design, Headwear and Creative workshops.

With a background in Fashion Design and an innovative approach to style, Helena Rose marries clean, classic forms with fresh, feminine modernity and a playful sense of nostalgia.

Bold colours, unexpected trims and high-quality materials are the signature elements that define each floral design created in store.

An inspired designer, Helena Rose has traversed to over twenty countries across the globe as a stylist and has an impressive presence in the pages of international fashion journals such as Jute Magazine and Dreamingless Magazine while simultaneously taking a millinery class with French Milliner Estelle Ramousee, then working under the mentorship of Couture Milliner Maor Zabar in Israel.

Following her Applied Fashion Design graduation in 2010, Helena moved from Sydney to Brisbane to explore a different career path to exercise her aptitude as a floral designer. In 2021, opening a small store to the public in Fortitude Valley.

Since then, the offering has steadily evolved to include a range of

of biodegradable confetti, fresh and dry floral arrangements and an array of creative workshops both online and in store.

Bespoke Headwear collections are also available both online and in-store, hand-made by Helena.

Pop in to the Flagship store in My California Lane, Fortitude Valley to discuss all your floral needs, whether it be florals for your wedding, a bespoke headpiece for your next event, or a creative workshop with friends.