Helena Rose

              
ABOUT THE STORE
Helena Rose is a minimal waste florist specialising in Floral Design, Headwear, and creative workshops located in the heart of Fortitude Valley. "As a minimal waste florist, I am always trying to find ways to repurpose the flowers in-store and create beautiful bi-products in the process."

Helena Rose is now offering a steadily evolved range of biodegradable confetti, fresh and dry floral arrangements, and bespoke Headwear collections that are available both online and in-store.

Helena Rose also offers an array of creative workshops.

Pop into the Flagship store in My California Lane, Fortitude Valley to discuss all things floral, whether it be florals for your wedding, a bespoke headpiece for your next event, or a creative workshop with friends.

ABOUT HELENA
With a background in Fashion Design and an innovative approach to style, Helena marries clean, classic forms with fresh, feminine modernity and a playful sense of nostalgia.

Bold colours, unexpected trims, and high-quality materials are the signature elements that define each floral design created in-store.

An inspired designer, Helena has traversed to over twenty countries across the globe as a stylist and has an impressive presence in the pages of international fashion journals such as Jute Magazine and Dreamingless Magazine while simultaneously taking a millinery class with French Milliner Estelle Ramousee, then working under the mentorship of Couture Milliner Maor Zabar in Israel.

Following her Applied Fashion Design graduation in 2010, Helena moved from Sydney to Brisbane to explore a different career path to exercise her aptitude as a floral designer. In 2021, opening a small store to the public in Fortitude Valley.